|
E-conomy Governance (2003/2004)
The objective is to train professionals for the development and production of
media products and on e-publishing. Students will acquire knowledge of the
hi-tech supports to creativity, especially in the fields of e-publishing, data
visualization, web design, and in all fields of media communication.
Besides the technical and economic-financial management of electronic publishing
projects, especially on-line, the attention is given either to the problem of
customer relationship management (B-2-C, customer retention, etc.) either to the
problem of partner relationship management (B-2-B, and e-procurement, etc.).
This specialization is open to all graduated student and is characterized by the
strong interest in the management and development of multimedia contents.
|
